Data, Infrastructure and Analytics

Maintaining an efficient data pipeline for many years involved tedious tasks, repetitive problem-solving, and limited access...

Our ClickHouse version has been upgraded from 23.3.3.52 LTS to 24.3.5.46 LTS. This update includes several new features and performance...

Clickhouse is optimised for its ingestion and reading speed to make your data near-real time latency, some trade-offs are made...

SQL forms the significant foundation of analytics. Data Analysts use SQL to manipulate, understand, access, read, and...

In 2021, Ford Motor Company faced a pivotal challenge that would reshape its approach to supply chain analytics and...

Discover how Business Intelligence tools are reshaping customer retention strategies by leveraging behavior analytics,...

Discover how leading industries leverage data deduplication to drastically reduce storage costs and improve operational efficiency...

Out of Memory (OOM) refers to a state where a system or application exhausts its available memory resources, leading to degradation...

Data loading is a critical job for all data engineers and this task often comes with one question - What kind of strategy should...

This Blog guides you to make your queries more faster or memory efficient in Clickhouse, a common open source Data Warehouse...

Datazip is on a mission to make data engineering obsolete. Data engineering space is going through massive...

Byconity is a open-source warehouse managed by Bytedance - parent company of TikTok...

Today, if you’re a “modern data team” your first data hire will be someone who ends up owning the entire data stack. This person can set up Stitch,...

In the ever-evolving landscape of data analytics, Dimensional Data Modeling serves as the compass guiding analysts through the intricacies...

A robust data stack is the backbone of any data-driven organization. Comprising components like databases, warehouses, and visualization...

Dimensional data modeling stands out as an analytical strategy applied in databases and data warehouses...

In the digital age, data is no longer a mere resource; it's a force reshaping the landscape of business and industry. The phrase "data is...

NirogGyan™ is a Patient Engagement SaaS for Healthcare Providers that aims to bring their patients back to them with innovative data ...

In the modern era, characterized by rapid advancements and a heavy reliance on data, businesses in various sectors...

As data sets continue to expand and applications demand real-time responsiveness, traditional ETL processes face...

As data sets expand and the need for real-time responsiveness increases, traditional ETL processes face challenges in keeping pace. To address...

The relational model is a fundamental framework for organizing and managing data in a database. It involves...

In this digital era, data is the heartbeat of our modern existence, impacting everything from how we shop and communicate...

Welcome, data enthusiasts, to a blog about to unleash the magic of group by and join in a way that's as witty as it is...

In today's digital age, data is everywhere. From the moment we wake up to the time we go to bed, we generate and consume...

Data infrastructure is the invisible force behind the scenes, fueling our interconnected world. Consider...

In this blog, we'll unveil the secrets of creating stunning visual representations that unlock hidden insights and make...

Today, AI and ML are the superheroes of marketing, swooping in to analyze customer data, predict future behavior...

Nurturing customers is the process of building and maintaining strong relationships with your customers...

The purpose of the marketing mix as a part of marketing strategy is to help companies effectively manage and control the...

In the contemporary digital landscape where competition is rampant and nearly every application comes replete with contests and...

Pricing refers to determining the appropriate price for a product or service to be sold to customers. It is a crucial aspect...

Every time we sit to eat, our mind ideally goes to watch that one show we have watched 100 times but still want more. And who saves...

Data modeling and engineering are essential parts of any big data project. DBT, or Data Build Tool, is a powerful...

Have you ever wondered how large organizations manage and analyze large volumes of data? That's where data modeling comes into play. It...

In this example, the positioning strategies of Nike and Adidas play a crucial role in shaping how consumers perceive....

In this day and age, having accurate data is essential to successful marketing. Marketers depend on data to help...

In today's highly competitive market, subscription-based businesses must focus on retaining customers and increasing...

Segmentation is like sorting your laundry - you don't want to wash your whites with your darks, right? Similarly...

In a world where information is constantly at our fingertips, finding what we're looking for should be a breeze, right? Unfortunately ...

Are you a data leader, founder, or analyst looking for effective ways to optimize your organization's growth and ...

Usability testing is a method of evaluating a product or website by observing how users interact with it. The ...

Before starting our discussion today, let us take the example of Airbnb and Craigslist to understand why we are...

MongoDB is a popular NoSQL document-oriented database that allows for flexible and scalable data...

Today's competitive market requires businesses to measure customer delight. Delighted customers are more loyal, recommend the...

Businesses of all sizes are increasingly turning to data platforms to unlock the power of their data. By leveraging the latest...

Imagine you've developed the perfect product, one that marries cutting-edge technology with elegant design. But what if it...

Loyal customers are like loyal friends. Quality is better than quantity, and it's preferable to have 30 loyal customers than...

Hey there, marketing enthusiasts! In the ever-evolving world of marketing, it's no secret that having a solid marketing operations...

Online retailers can use cognitive dissonance to reassure and validate customers after they buy. For example, they may send a ...

Before getting all technical and diving deep into the world of A/B testing, let us first get...

Data has become increasingly important in the modern business landscape, with many companies leveraging it to gain...

MongoDB has become an increasingly popular database management system due to its flexibility and scalability...

Brand lift is a term used by marketers and advertisers to measure the impact of their campaigns on the perception...

We are here to break down the 3 key concepts with consumable insights and actionable forms of knowledge...

Revenue operations, or "RevOps," is a way for a company to make sure they are making as much money as possible...

Topmate enables professionals to handle requests for personal advice or guidance effortlessly by allowing others to initiate...

Revenue operations is a business function that aims to maximize a company's revenue potential. It strives to keep all ...

User metrics are a way to track and understand how people are using your website or product. They give you important information about user...

If history has taught us anything, it is that maps always lead to amazing treasure chests. Quite similarly, learning...

Customer analytics is the process of using data and statistical methods to understand and predict customers' behavior...

Growpital is a platform that connects investors with agriculture projects that offer a balance of high returns...

If you and your best friends have not planned a startup together, are you two even friends? Ever since...

In today's competitive business landscape, understanding and serving customers is more important than ever. Customer analytics...

Managing data involves the ingestion of data from different data sources, storing it in a data warehouse or a data lake, transforming...

If you're tired of making important business decisions based on nothing more than a hunch and a flip of a coin, then market...

Welcome to our blog on effective marketing for B2B companies! Are you tired of throwing your marketing efforts against the wall...

Are you tired of your marketing efforts falling flat? Fear not, dear reader! We have the solution for all your B2C marketing woes...

Elasticity measures how sensitive a dependent variable is to changes in an independent variable. For example, in regression...

Statistics is a branch of mathematics that deals with data collection, analysis, interpretation, presentation, and...

Marketing strategy refers to the overall plan that a company or organization uses to market its products or services. It aims...

For decades, marketing used to be a trial-and-error method. The more important the work, the higher the expense...

The volume of data generated every day is increasing exponentially. Businesses are more aware than ever that they need not...

In today’s digitised and hyper-connected world, we are witnessing the immense transformational power of data to make informed...

Skyber is an Enterprise SaaS and B2B Commerce platform that aims to digitalize, optimize and streamline business...

The world is grappling with how to fully harness the customer data explosion spanning the last few decades...